TTC

Client
TTC (Concept)

Project
Advertising

Role
Designer
Art Director

Pitch deck
Link

Description

Your Kindness Stands Up — DEI Campaign
This awareness campaign for the Toronto Transit Commission (TTC) encourages empathy toward people with invisible disabilities on public transit. Using bold silhouettes, subtle design cues, and the tagline “Your Kindness Stands Up,” the campaign reminds socially conscious commuters to be aware and offer seats to those in need. Executions include poster designs and sensor-activated shelter ads placed across TTC spaces like bus stops, stations, and waiting areas.