ALDO

Client
ALDO (Concept)

Project
Advertising

Role
Designer

Team
Art directors
Hannah Vo
Tara Shahaltogh
Cassie Trombley
Photographers
Kimia Ashrafi
Stefano Francella

Description

The “Glide with Glamour” campaign for ALDO high heels targets fashion-forward young partygoers aged 18-35. It emphasizes the glamorous allure of ALDO footwear, which is ideal for nightlife. I contributed significantly to concept brainstorming, directed the photoshoot, and designed the multi-platform ads, including billboards, magazine ads, and web banners. The campaign features dynamic visuals of one leg in sharp focus against a vibrant backdrop of disco ball effects and magical lighting, creating an energetic ambiance reflective of festive nightlife.

With the tagline “Glide with Glamour,” the campaign enhances ALDO heels’ style and elegance, deepening the fashion appeal with integrated song lyrics that resonate with music and dance. My role ensured that each creative element aligned perfectly with our vision, effectively engaging our target audience.